Hi, I'm Paula.
I started Social by Paula because I kept seeing the same thing: smart, talented women working themselves into the ground trying to keep up with social media advice that was never built with them in mind.
The hustle. The hacks. The "post three times a day" mandates. None of it felt right — and honestly, none of it was working either.
So I came back to social media with a different approach: slower, more intentional, and built around the people I work with — not the algorithm.
What I believe:
Social media should feel like an extension of your brand — not a performance you're exhausted by. When your content is rooted in who you are and what you're building, it connects. It doesn't need to go viral to do its job.
I work with a small number of clients at a time, on purpose. Every brand I work with gets my full attention — not a templated strategy pulled from a general playbook.
I also use AI-powered workflows as part of my process. Not to replace the human parts — but to make the whole thing lighter, so we can spend our energy on what actually matters.
A little more about me:
I've been working in social media for [X years], and I've seen what happens when brands try to do it all — and what happens when they start doing less, better.
I'm based in [location], and I work with women-led brands [locally / globally / across industries — fill in as needed].
When I'm not working on content strategy, you'll find me [personal detail — keep it real and short].